Cookie Policy

Last updated: March 1, 2024. This policy explains how ArkansasOddsWire uses cookies and similar tracking technologies across our sports wagering content platform.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website operators useful information about how their site is being used.

Cookies contain a unique identifier but do not typically contain personally identifiable information on their own. They allow a website to recognize your device across different browsing sessions and remember certain information about your preferences and activity.

In addition to traditional cookies, we may also use similar technologies such as web beacons (also known as tracking pixels), local storage objects, and session storage. This Cookie Policy applies collectively to all such tracking technologies.

2. How We Use Cookies

ArkansasOddsWire uses cookies and similar technologies for several purposes:

  • To ensure our Platform operates correctly and efficiently
  • To remember your preferences and settings between visits
  • To analyze how visitors use our Platform so we can improve it
  • To measure the effectiveness of our content and any related marketing activities
  • To deliver a more personalized and relevant experience
  • To provide security features and protect against fraud

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function properly. They enable core functionality such as security features, session management, and navigation. Without these cookies, certain parts of the Platform cannot function.

Examples include:

  • Session cookies that maintain your session as you navigate between pages
  • Security cookies that authenticate users and prevent fraudulent use
  • Load balancing cookies that ensure Platform performance under high traffic
  • Cookie consent cookies that record your preferences regarding cookie usage

Strictly necessary cookies do not require your consent to be set. However, you can block them in your browser settings, though doing so will impair Platform functionality.

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our Platform. The data is aggregated and anonymized — it does not identify individual visitors. We use this information to understand which pages are most popular, how visitors navigate the site, and where users encounter errors.

Information collected may include:

  • Pages visited and time spent on each page
  • How visitors arrived at our Platform (referral source)
  • Browser and device type information
  • Geographic region (country-level)
  • Actions taken on the Platform (clicks, scrolls, navigation)

We may use third-party analytics providers such as Google Analytics. These services may set their own cookies on your device. Please refer to their respective privacy policies for details.

3.3 Functional Cookies

Functional cookies allow our Platform to remember choices you make and provide enhanced, more personalized features. These cookies may also be used to provide services you have asked for, such as watching a video or commenting on content.

Information these cookies may store:

  • Display preferences (e.g., dark/light mode)
  • Language settings
  • Sport category preferences
  • Previously dismissed banners or notifications
  • Cookie consent choices

3.4 Targeting and Marketing Cookies

These cookies are used to deliver advertisements and content that is more relevant to your interests. They may be set by our advertising partners and allow those partners to build a profile of your interests. They do not directly store personal information but uniquely identify your browser and internet device.

If you do not allow these cookies, you may see less targeted advertising and content. The advertising you see may still be present but will be less relevant to your interests.

4. First-Party vs Third-Party Cookies

First-Party Cookies

First-party cookies are set directly by ArkansasOddsWire and are only readable by our Platform. They are used to improve your experience and enable core functionality.

Third-Party Cookies

Third-party cookies are set by external services and may track your activity across multiple websites. Third parties that may set cookies when you visit our Platform include:

  • Google Analytics — for usage analytics and performance measurement
  • Google Tag Manager — for managing tracking scripts
  • Social media platforms — if you interact with embedded social media content or share buttons

5. Cookie Duration

Cookies vary in how long they remain on your device:

  • Session Cookies: Exist only for the duration of your browser session and are deleted when you close your browser.
  • Persistent Cookies: Remain on your device for a set period (days, months, or years) as defined in the cookie. They remain even after you close your browser.

The specific expiration period for each cookie varies. Analytics cookies typically expire after 13 months. Preference cookies may persist for up to 12 months. Essential cookies may be session-based or persistent depending on their function.

6. Managing and Disabling Cookies

You have the right to choose whether to accept or decline cookies (except for strictly necessary cookies). You can manage your cookie preferences in several ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Block all cookies
  • Accept all cookies (default for most browsers)
  • Notify you when a cookie is being set so you can decide whether to accept it
  • Delete all cookies when you close your browser

Browser-specific instructions for managing cookies can be found at:

  • Google Chrome: Settings → Privacy and security → Cookies
  • Mozilla Firefox: Options → Privacy & Security
  • Safari: Preferences → Privacy
  • Microsoft Edge: Settings → Cookies and site permissions

Opt-Out Tools

For analytics cookies specifically, you may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

7. Impact of Disabling Cookies

Please note that disabling certain cookies may impact the functionality and user experience of our Platform. Specifically:

  • Disabling strictly necessary cookies will prevent certain core features from working
  • Disabling functional cookies means your preferences will not be saved between visits
  • Disabling analytics cookies means we cannot improve the Platform based on usage data

8. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our Platform currently does not respond to DNT signals, as there is no uniform industry standard for how such signals should be interpreted. We will continue to monitor developments in this area and update our approach accordingly.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this policy indicates when it was most recently revised. We encourage you to review this policy periodically.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

For broader privacy-related inquiries, please review our Privacy Policy.